The minor in Media Analysis is designed to introduce students to the strategic use of media.

Media Analysis Minor Requirements

Media Analysis Minor Courses

Total Credits: 18

Core Requirements (18 credits)

• COMM 101 Introduction to Mass Media (3)
• COMM 210 Media Writing (3)
• COMM 220 Layout and Typography I (3)
• COMM 352 Social Media Campaigns (3)
• COMM 354 Social Media Metrics (3)
• COMM 365 Media Planning (3)

Student Learning Outcomes

• Develop an awareness of the process employed in media planning.
• Develop an understanding of the process employed in selecting media.
• Develop proficiency in evaluating the efficacy of media used to deliver messaging to a targeted public.

*Official degree requirements can only be found in the Minnesota State Moorhead Bulletin/Catalog. The information on this webpage is a high-level overview of the degree. Please refer to the bulletin for up-to-date requirements.

Questions? Contact Us

Kay Beckermann, PhD, MA, BM

Associate Professor

School of Communication & Journalism

Send Email | Phone: 218.477.2509218.477.2509

MA 261B

Kay Beckermann received her Ph.D. from North Dakota State University in 2019 after spending nearly two decades in the field of public relations. She ...

Kay Beckermann received her Ph.D. from North Dakota State University in 2019 after spending nearly two decades in the field of public relations. She utilizes this professional experience -- and professional connections -- at every opportunity when teaching classes like Advertising and Public Relations Copywriting, Social Media Campaigns, Event Planning, Advertising and Public Relations Principles, and more. She is the "edu-preneur" of MSUM Flypaper Creative Services (msumflypaper.com), a student-run ad/pr agency, and advises the Michelle (Foulk) Olson, APR, chapter of Public Relations Student Society of America. Dr. Beckermann is a member of the Native Student Support Network and is a Safe Zone Ally.

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